AD Software appoints new sales director

AD Software, the France-based CAMO and MRO software editor, has reinforced its international sales team with the appointment of Christobal Henner as sales director in charge of sales and marketing strategy and customer relations.

Christobal Henner, sales director in charge of sales and marketing strategy and customer relations at AD Software. AD Software Photo

This appointment is in response to AD Software’s growing portfolio of customers and the recent partnership with ATR, which led to increased visibility for AD Software and additional solutions available to aircraft operators around the world.

AD Software has been providing MRO, CAMO and supply chain IT solutions for aircraft operators, MRO shops and CAMO organizations for 20 years. It has 60 customers worldwide and enjoys a strong and positive reputation in the industry. The company needed additional resources to face the growth and facilitate interactions with prospects and customers.

Henner has over 10 years’ experience in promoting IT solutions and MRO services to airlines around the world. He lived and worked in the U.S., Brazil, France and South Africa for an extended period of time and is now based at AD Software’s headquarters near Geneva. His previous position was general manager at HiFly Marketing in Cape Town. There he managed a sales team promoting different solutions to African airlines from flight safety software to C-checks. Before that he was in charge of flight data solutions and MRO sales at Safran Electronics and Defence in Dallas, Texas.


Commenting on his new position, Henner said: “I am proud to take the helm of sales activities at AD Software. I’ve known the people and the products for almost 10 years and I was always impressed by the quality of what I saw. Recent successes such as the partnership with ATR have put AD Software among the top MIS vendors in the world. Airlines and helicopter operators are on the lookout for challengers like us with a different and pragmatic approach to their issues.”

When he announced the new arrival, Frederic Ulrich, CEO of AD Software, explained: “With the amount of interest and requests we are getting we needed a high-level profile that could lead customer relationships and prospect qualification to a new level. Christobal’s international experience and business acumen have already generated interesting results.”

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