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Vertical launches new website optimized for mobile devices

MHM Publishing Press Release | June 30, 2016

Estimated reading time 2 minutes, 58 seconds.

The world’s best helicopter website is about to get better, as Vertical Magazine gets ready to unveil an exciting new look for www.verticalmag.com. Launching July 4, the website boasts a clean new design for an improved user experience, and has been optimized for viewing on a mobile device.The design features a simplified menu bar for easier navigation, more prominence for the breaking stories from Vertical’s industry-leading journalists, and improved categorization to allow readers to get to the news they want faster than ever before.

“The aim of this redesign was really to give the website a more modern, clean look, and, on a more fundamental level, to improve the experience for readers who access www.verticalmag.com on a mobile device,” said Vertical publisher Mike Reyno. “We’re now finding that 40 percent of our web traffic is from someone browsing on a mobile device, and we think the number of people accessing our website this way will only increase in the future.”

The optimized design offers faster load speeds and a reduced data draw for mobile users, making it both more accessible and cheaper for those who need to keep an eye on their data usage.

In tandem with the launch of a new look for www.verticalmag.com, Vertical Daily News, the industry’s favorite daily newsletter, has received a new design. This will also be launched on July 4.

“The new versions of www.verticalmag.com and Vertical Daily News will provide not only an enhanced user experience, but also new and exciting marketing opportunities for our industry partners,” said Reyno. “We hope everyone enjoys the new look, and we’ll welcome any feedback our users can provide once we go live on July 4.”

About MHM Publishing

MHM Publishing is a family-run publishing firm founded in 2002 by husband and wife duo Mike and Linda Reyno. The company employs a core 18-person staff, as well as nearly three dozen contracted, regular contributors. With a focus on aviation magazine titles, MHM publishes Vertical, Vertical 911, Skies, RCAF Today, and Insight magazines.

The MHM family of aviation magazines, along with the as-it-happens exclusive online coverage provided at www.verticalmag.com and skiesmag.com, remains committed to delivering current and relevant stories from the front lines of the aviation industry. From timely news and key insights, to stunning photography and unique stories, MHM’s team of contributing editors travel the world to bring readers the stories that affect their operations.

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1 Comment

  1. I don’t think it could get any better! Can’t wait the two days until the unveiling.
    Love Vertical. Even though I am not a pilot I follow it regularly and can’t wait for the next issue.
    Wonderful job, all of you

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